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This is Tahoe University

Our mission is to provide an elevated boutique destination curated with laidback, premium apparel and home goods, and to create a relaxed and welcoming experience for visitors and locals alike that honors and celebrates our community.

Be an original

What inspires our Tahoe U Original line.

5,817’ STATE OF MIND

Technically, we're not an actual university (no need to submit your SAT score), but we like to think of ourselves like a campus: a place to bring together a 'student body' community that can share in a pride and love for this beautiful place. 

Tahoe University Motto

High-end, curated design

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Prost!

Prost!

(image via Squaw) This weekend is the annual fall celebration, Oktoberfest at Squaw Valley. The Bavarian festival features all the classic traditi...
Out with summer, in with savings

Out with summer, in with savings

As summer starts to wind down, it's time to start planning for colder weather. And you know what that means... time to make room for a new fall wa...
Art imitates life

Art imitates life

Living in such a beautiful place means lots of creative inspiration. So much so that last year Truckee was named an official Cultural District by ...