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Fresh Air & Fresh Perspective

#5817 State Of Mind

This is Tahoe University

Our mission is to provide an elevated boutique destination curated with laidback, premium apparel and home goods, and to create a relaxed and welcoming experience for visitors and locals alike that honors and celebrates our community.

Be an original

What inspires our Tahoe U Original line.

5,817’ STATE OF MIND

Technically, we're not an actual university (no need to submit your SAT score), but we like to think of ourselves like a campus: a place to bring together a 'student body' community that can share in a pride and love for this beautiful place. 

Tahoe University Motto

High-end, curated design

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A style is born

A style is born

We've always considered ourselves a little bit rock and roll. But we'd be lying if we didn't admit we're also hopeless romantics. Both love and m...
Fall in love with Fall

Fall in love with Fall

There's plenty to fall in love with around here, but the hidden gem of the Sierra is really an entire season: Fall. The summers bring days spent o...
If these walls could talk

If these walls could talk

The town of Truckee gets a lot of its character from the rich history behind it. From the Washoe, Shoshone and Paiute tribes, the Donner Party tha...