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This is Tahoe University

Our mission is to provide an elevated boutique destination curated with laidback, premium apparel and home goods, and to create a relaxed and welcoming experience for visitors and locals alike that honors and celebrates our community.

Be an original

What inspires our Tahoe U Original line.

5,817’ STATE OF MIND

Technically, we're not an actual university (no need to submit your SAT score), but we like to think of ourselves like a campus: a place to bring together a 'student body' community that can share in a pride and love for this beautiful place. 

Tahoe University Motto

High-end, curated design

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Rad Dad 50% Off Sale

Rad Dad 50% Off Sale

  Our dads are pretty rad (even if they don't always dress like it...). With Father's Day around the corner it's time to get something to show him...
Cheers! It's the freakin' weekend

Cheers! It's the freakin' weekend

Summer is just getting started but the activities are already stacking up. After a gorgeous kickoff last week, we're looking forward to this week...
Who's that bear... it's BUCKY!

Who's that bear... it's BUCKY!

Drumroll please... the name of our beloved patio security detail and customer relations guru is.... BUCKY! After much deliberation and considerati...