Celebrating Badass Moms

Happy Mother's Day from all of us at Tahoe U!

Simply put, the world runs on moms. The town of Truckee is full of many amazing, inspiring mothers who juggle volunteering, full time jobs and businesses, raising their littles, and still make time for pow days. Embracing family has always been one of the chief pillars of our business — the Tahoe U crew alone boasts 10 kids in total! This inspired a kids room in our boutique for your kiddos to stay entertained while you shop — our #familyfirst mantra resonates with all we do.


From Larissa Martinez, resident fashionista:

Juggling the schedule of a business owner/mom/and member of an awesome small business can be crazy, but luckily my boys (Nikolai, 12 and Luca, 7) can roll along with me. I love that they get to see their mom hustle, that they understand why I work so hard and that they can be a part of what I am creating for their future. My boys are both so proud to be a part of the Tahoe University family — they feel like they are at home every time they walk through the doors of our beautiful store. My coworkers/bosses have become like second moms to my boys and are always willing to step in and help take care of them. They are full of encouragement for me as a mom and for my beautiful boys!

From Marne Bormann, one of the Tahoe U owners:

Tahoe U: I imagine being a business owner and Mom can be tough on the schedule. How do you juggle it all?

Marne: It can be really difficult at times. It gets harder the older they get with the activities they are interested in.  Lucky for me, I have a laid back attitude and just kind of take what life deals us. We are a great family unit and to us, family is first. I also laugh a lot. Ha.

Tahoe U: What do you like most about raising your kids in a family-owned business?

Marne: I guess I like the fact that my children know we took this risk and went for something that we really wanted. I appreciate the fact that they have some ownership in this too, and it gives them some pride. It’s hard work and they see that, but yet appreciate it more knowing that this is making their lives what they are. Having pride in something that you helped with is huge.

Tahoe U: Anything else you'd like to share?

Marne: All in all, my kids and family are amazing. They make me who I am! Without them, I don’t know what I would do. Each one teaches me something new every day. All moms are just doing the best we can and hope that we can raise strong, independent individuals, who show kindness and respect. Pretty much everyday you hope you aren’t screwing them up somehow. Them seeing me work hard lays the ground work for their life. If they choose, this could be theirs someday if they want it to be. My brother and I were raised by a single mom and she worked her tail off. We didn’t have much, so we learned to not take anything for granted. I want my kids to know having a family-run business isn’t just for me, but for them as well.

If you're looking for the perfect Mother's Day gift this weekend, stop by our store! We're open Sun-Thurs 10-6, Fri-Sat 10-7 and have dozens of perfect gifts for Mom, including frames, jewelry, cards, dish towels, and so much more!

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