Good things come from small places 🎁⛰️

We love a good deal on Black Friday (you can still get 30% off online purchases - use code THANKFUL30), especially if we don't have to leave the couch. But as small business owners in a town like Truckee, we know how important it is to get out and support our community. Shop Small Saturday is a way to celebrate the vibrant merchants we have here and ensure our town continues to thrive.

By shopping small, you'll be able to give your loved ones gifts that are unique and heartfelt. As a thank you to our loyal customers - visitors and locals alike - we'll be giving 30% off the entire store this Saturday only (excludes Hammitt Brand, furniture and already discounted sale items). Come say hi and get your shop on with our collections including gifts, womens, mens, kids, shoes, denim, home goods, and Tahoe U originals.

We're all in this together, so while you're in town support our fellow local businesses. We've put together some recommendations for a few of our favorite places to shop locally. As a tight-knit community, we celebrate and support each other and are so thankful to be a part of this special place.

Truckee Variety Co.

A must stop for the younger members of your party is the Truckee Variety Store. Reminiscent of an old-fashioned five and dime, it's full of small treasures from toys, candy, goofy gags, games and more. There's a little something for everyone there.


Perfect for unique artisan home goods, rustic decor, clothing for the stylish mountaineer, and a variety of handmade jewelry. Everything in Bespoke feels special and inspired by the mountains.

Cooking Gallery

The culinary master on your list would be hard pressed not to find the tool they've always needed for their kitchen. With two floors of a wide variety of high-quality cooking and other kitchen goods, it's a chock-full of everything you need to whip up a 5-star meal for your family.



For the DIYer, Atelier has everything you could want and need to create for hours. They truly know their crafts as evidenced by their Heidelberg Letterpress Machine in the window. They even offer classes at the store to put your supplies to good use.

Joanne's Stained Glass

This magical spot is full of beautiful pieces of art that will brighten any home. A longtime staple on commercial row, Joanne's pieces are unique and reminiscent of our beautiful home. You're sure to find a unique gift for someone special.

California 89

This pit-stop is perfect for souvenirs for visitors. With a variety of apparel and accessories emblazoned with the iconic California 89 road sign, each item makes a great memento of our special strip of highway.


Marilyn's Catwalk

Don't let size deceive you, this tiny nook is full of fashion... and felines. Longtime local, Marilyn's shop is full of fun and funky clothing and jewelry, plus the perfect gift items for every cat lover out there (plus some dog lovers too).

Totally Board

When you're here, you need gear. Totally Board has everything you need to be ready for the slopes and for aprés chilling. You will find all your boarding (snow and skate) needs, even if you only want to look the part.


For the young and hip fashionista, Dressed is a boutique with breezy boho apparel and accessories for the wanderlusting woman of the mountains. They always have trendy items that keep your wardrobe fresh.


We hope to see you this Saturday! Make sure to check out our Tahoe U original tees to show your local love.

Sign up for our mailing list to make sure you're always in the loop on local happenings, plus deals for our loyal customers including a few specially priced items on Cyber Monday. 

* indicates required

Leave a comment

Please note, comments must be approved before they are published