Meet Tahoe University

After years of planning and dreaming, we are thrilled to bring Tahoe University to the Truckee/North Lake Tahoe. Which begs the question… who are we?

We celebrated our Grand Opening on July 2, 2016 and made it official with the town on July 8, 2016 with a Ribbon Cutting Ceremony conducted by Vice Mayor Morgan Goodwin!

Tahoe University is about you. Each of us has our own story, and Tahoe is what brings all of these stories together. Tahoe is your community. We believe that a life well lived is a life lived outside. Hitting the slopes on a perfect bluebird day. Watching sunset at the lake. Running a new trail. Paddle boarding with your kiddos.

Tahoe University was founded by best friends and cousin-in-laws Erin Wilkinson, Sarah Bormann and Marne Bormann. Tahoe changed all our lives, and we have personally benefitted from the healing effects only a Tahoe lifestyle can bring. Sarah can usually be found trail running, chasing her two energetic boys, and volunteering in the local community. Erin is the cycle babe who loved Tahoe so much that she named her daughter after the Sierra Nevada Mountains, and her son after an adventure photographer from a local ski slope. Marne and her four awesome kids love all things outdoors, including skiing, snowshoeing, hiking and trail running. They moved to Tahoe after just one visit.

Every community needs a university to bring ideas to life and support the local population. Our University includes a brick & mortar boutique located in the historic Star Hotel on West River Street, one of Truckee’s original buildings. We offer high-end athletic and lifestyle aparel that will compliment your Tahoe adventures, whether you’re attending a yoga retreat or need a new outfit to attend the Shakespeare Festival. We even have a kid’s room so your littles can be entertained while you shop. Our superior products and unparalleled customer service are all derivative of a strong desire to love our local community. Our University is a small part of a much larger Tahoe community — a community that includes you. Tahoe University was founded on the belief that family and community come first. We are also proud to support local philanthropic organizations.

We are more than an apparel company — we want to help you experience the very best Tahoe has to offer. Whether you’re looking for a new trail, a great massage, a weekend yoga workshop, or the perfect restaurant, consider us your personal local guide. Our community is home to many amazing small businessmen and women, and at Tahoe University we want to help connect you to these remarkable people and places. We will keep you updated regularly on the best and latest of Tahoe, and we will offer bountiful resources for exploring the outdoors — carefully crafted from our own experiences. We will also provide the perfect apparel for your outing. Come stop by and visit us today!

Tahoe University is located at 10015 West River Street, Truckee, CA 96161. Reach us: (530) 536-5085


  • It looks great we will see you on Sunday…….
    The Bishops

  • Thank you so much! We love visitors and in person is so much better! Thanks for the support!

    Tahoe Universiry
  • Wow! The website is awesome!!!! And, worth the wait:) Can’t wait to experience Tahoe University in person!!

    Brenda & Merrill Bormann
  • I Love your concept… Can’t wait to visit. Our business Modern Makers will be opening in South Lake very soon. Great place for family Fun. Would love to network?

    Jodi Schmitz
  • Thanks guys!!!


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