Spread a little Truckee Love on #WorldKindnessDay ❤️

Text: Kindness is always fashionable Tales From The Till img: Larissa Martinez founder of Truckee Love

Today is World Kindness Day, and we thought we'd turn the tables and highlight one of the kindest souls we know, Larissa Martinez. Not only is she a member of our #tahoeucrew and often the friendly face that greets our customers, she also has her very own line - and movement - called Truckee Love.


"Kindness is always fashionable, and always welcome"
- Amelia Barr


Each piece of Larissa's Truckee Love line comes from the heart. Started with the mission to "underscore the importance of making local, buying local, shopping local and sharing our love of Lake Tahoe and the Truckee area", the movement has taken hold with locals and visitors alike, who in turn continue spreading the love. Simply by wearing a tee or sporting a bumper sticker, a culture of community and appreciation of the beauty around us is cultivated.  

Designed and printed right here in Truckee, many of the pieces even include a handmade touch, like the signature felt hearts, stitched with love by Larissa herself. Truckee Love isn't limited to our town either. The love has spread to the entire Tahoe Basin and Reno, with their own ‘love’ lines. Fans are scattered all across California and our neighboring states, with the iconic wordmark popping up in all kinds of unexpected places.


3 images - Truckee Love Hat, Larissa Martinez, owner, and Truckee Love sweatshirt


What we love most about Larissa though, is that first and foremost, she is a mom and a great friend. She never fails to share a smile and a warm hug and can be found supporting all kinds of causes around our community and beyond. Tahoe University isn't just about the products (though we proudly carry Truckee Love), it's really about the experience of being in this special place and the feeling you get when meeting someone like Larissa. To quote Nick Hornby from the book and movie High Fidelity:


"Some people, as far as their senses are concerned, just feel like home." 


We are so glad to have someone who embodies that so fully as part of our family. Come by and say hi to Larissa, she may even hold your dog for you. And make sure to spread love today and everyday. Kindness doesn't take a lot of effort, but even the smallest gesture can go a long way.

To get your own piece of love, we carry a variety of items in our store. In addition head to Truckee Love's Lake Shop and website. Stay tuned for more online availability including exclusives coming to our website soon! 


Larissa and her boys


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'Tales from the Till' is a blog series featuring stories and wisdom from behind the counter of Tahoe University. Say hi next time you pass through or email us at to tell us what made your in-store experience memorable. 

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