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Tahoe University

Fall, Flannel & Fjällräven

Fall, Flannel & Fjällräven

Few things are as reliable as a good flannel. Lumberjack-chic, while versatile throughout the seasons in the mountains, is a must-have in every w...

A style is born

A style is born

We've always considered ourselves a little bit rock and roll. But we'd be lying if we didn't admit we're also hopeless romantics. Both love and m...

Art imitates life

Art imitates life

Living in such a beautiful place means lots of creative inspiration. So much so that last year Truckee was named an official Cultural District by ...

Athleisure: Namastay comfy

Athleisure: Namastay comfy

It's official, ‘Athleisure’ has a place in the dictionary: “A style of clothing worn as athletic apparel but also suitable for casual, everyday...

Rose-colored point of view

Rose-colored point of view

One of the best things about Tahoe is it's amazing views. There's really not a bad view to be found, no matter the season. But there is something...

Who run the store? 👭

Who run the store? 👭

Meet the ladies behind Tahoe University. Erin Wilkinson and Marne Bormann are co-owners and cousins. Both midwesterners, they were drawn to Truck...

Bootie-licious!

Bootie-licious!

It's important to start the new year off on the right... or left... foot. Now is the best time to reevaluate your life choices and that includes s...

Baby, I like your style 💃🕺

Baby, I like your style 💃🕺

#hickster @robbiesell You may have seen our recent post asking you all to show us how you define #styleataltitude as we search for brand ambassador...

The edge of romance with Zadig & Voltaire

The edge of romance with Zadig & Voltaire

Our Featured Favorite series highlights the fun part of owning a boutique - the opportunity to curate a variety of amazing brands from small, loc...

Style at altitude 👖⛰️

Style at altitude 👖⛰️

When you live in a place full of natural beauty, it's impossible to not feel inspired constantly. One form of expression that may surprise outside...

Scotch & Soda with a splash of fashion 🥃

Scotch & Soda with a splash of fashion 🥃

One of the best parts of running a store is the chance to curate a variety of amazing brands from small, locally handmade goods, to some of the to...

Layer it on me

Layer it on me

When it comes to mountain living, it's all in the layers. Even in the summer months, nights are cool and when the winter comes, storms can change ...