FREE SHIPPING OVER $100 - USE CODE FREESHIP

Tahoe University

Living like a rock star

Living like a rock star

"Hat down, cross town, livin' like a rock star" croons Billy Ray Cyrus on Lil Nas X's viral hit, Old Town Road (Remix), burning its way across th...

Spark some joy!

Spark some joy!

With spring weather comes spring cleaning. We spent last week overhauling the store to refresh for a new season and renewed energy. Unless you've...

Bring on the Bubbly!

Bring on the Bubbly!

  Sit down with a glass of Champagne and join us on a walk down memory lane. Don't worry, there's no more rhyming. We hope you enjoy reminiscing o...

Fall, Flannel & Fjällräven

Fall, Flannel & Fjällräven

Few things are as reliable as a good flannel. Lumberjack-chic, while versatile throughout the seasons in the mountains, is a must-have in every w...

A style is born

A style is born

We've always considered ourselves a little bit rock and roll. But we'd be lying if we didn't admit we're also hopeless romantics. Both love and m...

Art imitates life

Art imitates life

Living in such a beautiful place means lots of creative inspiration. So much so that last year Truckee was named an official Cultural District by ...

Athleisure: Namastay comfy

Athleisure: Namastay comfy

It's official, ‘Athleisure’ has a place in the dictionary: “A style of clothing worn as athletic apparel but also suitable for casual, everyday...

Rose-colored point of view

Rose-colored point of view

One of the best things about Tahoe is it's amazing views. There's really not a bad view to be found, no matter the season. But there is something...

Who run the store? 👭

Who run the store? 👭

Meet the ladies behind Tahoe University. Erin Wilkinson and Marne Bormann are co-owners and cousins. Both midwesterners, they were drawn to Truck...

Bootie-licious!

Bootie-licious!

It's important to start the new year off on the right... or left... foot. Now is the best time to reevaluate your life choices and that includes s...

Baby, I like your style 💃🕺

Baby, I like your style 💃🕺

#hickster @robbiesell You may have seen our recent post asking you all to show us how you define #styleataltitude as we search for brand ambassador...

The edge of romance with Zadig & Voltaire

The edge of romance with Zadig & Voltaire

Our Featured Favorite series highlights the fun part of owning a boutique - the opportunity to curate a variety of amazing brands from small, loc...