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Tahoe University

Fall, Flannel & Fjällräven

Fall, Flannel & Fjällräven

Few things are as reliable as a good flannel. Lumberjack-chic, while versatile throughout the seasons in the mountains, is a must-have in every w...

Fall in love with Fall

Fall in love with Fall

There's plenty to fall in love with around here, but the hidden gem of the Sierra is really an entire season: Fall. The summers bring days spent o...

Prost!

Prost!

(image via Squaw) This weekend is the annual fall celebration, Oktoberfest at Squaw Valley. The Bavarian festival features all the classic traditi...

Out with summer, in with savings

Out with summer, in with savings

As summer starts to wind down, it's time to start planning for colder weather. And you know what that means... time to make room for a new fall wa...

Art imitates life

Art imitates life

Living in such a beautiful place means lots of creative inspiration. So much so that last year Truckee was named an official Cultural District by ...

Athleisure: Namastay comfy

Athleisure: Namastay comfy

It's official, ‘Athleisure’ has a place in the dictionary: “A style of clothing worn as athletic apparel but also suitable for casual, everyday...

The Dog Days of Summer

The Dog Days of Summer

 With so much room to explore around here, it's good to have an adventure buddy to share it with. There's no better friend than your four-legged ...

Home is where life happens

Home is where life happens

We know life in the mountains can get a little dirty with kids (and pets) bringing the great outdoors into your home and onto every surface. We ha...

Summer Soon Sale

Summer Soon Sale

  It's almost summer in Tahoe! Memorial Day Weekend gives us an extra day to really get in the mood for sunshine. So, to prepare all of our Ta...

This is Tahoe University

This is Tahoe University

  People often ask us "What is Tahoe University"? Our mission is to provide an elevated boutique destination curated with laidback, premium appare...

Mom: Our original role model

Mom: Our original role model

@jennyfrankdog They brought us into this world, so from day one, we've been looking up to our moms for guidance and reassurance.   Chasing The Tah...

Toast to Tahoe Quarterly

Toast to Tahoe Quarterly

Cheers! One of the best parts of having a big space in a small town, is getting to share it with the community. Last week we had the pleasure of h...