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Tahoe University

All-American Denim Sale

All-American Denim Sale

  Just in time for 4th of July celebrations, America's wardrobe staple is on sale. Everything in our denim collection is 50% Off in-store and...

Truckee is always a good idea

Truckee is always a good idea

This week we're excited to be out at Truckee Thursday. It's crazy to think it's been two years since our first one, and they're only getting bette...

Cheers! It's the freakin' weekend

Cheers! It's the freakin' weekend

Summer is just getting started but the activities are already stacking up. After a gorgeous kickoff last week, we're looking forward to this week...

Who's that bear... it's BUCKY!

Who's that bear... it's BUCKY!

Drumroll please... the name of our beloved patio security detail and customer relations guru is.... BUCKY! After much deliberation and considerati...

June without the gloom

June without the gloom

June is finally here, and it brought with it sunshine and warm weather. This weekend is shaping up to be pretty close to perfect with high 70s and...

This is Tahoe University

This is Tahoe University

  People often ask us "What is Tahoe University"? Our mission is to provide an elevated boutique destination curated with laidback, premium appare...

Mom: Our original role model

Mom: Our original role model

@jennyfrankdog They brought us into this world, so from day one, we've been looking up to our moms for guidance and reassurance.   Chasing The Tah...

Toast to Tahoe Quarterly

Toast to Tahoe Quarterly

Cheers! One of the best parts of having a big space in a small town, is getting to share it with the community. Last week we had the pleasure of h...

Truckee: When you're here, you're happy

Truckee: When you're here, you're happy

It's no secret that we love where we live. Truckee is the gem of the Sierra and our personal happy place.    From fresh air and sunshine, to trai...

Partners in Adventure

Partners in Adventure

Your siblings are your first friends and built-in adventure partners. Even when they test your patience, they always have your back. As a family-...

Name that Bear!

Name that Bear!

You may have heard about our new friend that found his way in to our hearts and patio. Sadly, he can't remember his name and agreed to let us hel...

Oh hey Bear! 🐻

Oh hey Bear! 🐻

As the snow began to thaw in our patio, we noticed a few signs of spring. Little sprouts of grass, the cobblestone, the sound of birds chirping. B...