Who run the world?

Photo by Ruthanne Zouboukos 

Today is International Day of the Girl, a movement designed to bring awareness and action to advance the rights and opportunities for girls around the world. The United Nations started this day with the mission:

"To help galvanize worldwide enthusiasm for goals to better girls’ lives, providing an opportunity for them to show leadership and reach their full potential."

This is something we take to heart here at Tahoe University. We are a female-owned and operated business, and part of a tight-knit community. We understand the importance of fostering futures for our girls and want to lead by example that it is possible for women to be leaders in their communities, businesses, government, and beyond.

Our co-owner, Erin Wilkinson

Here in our store, we hope to create a space for our customers and the women of our community to come together and network, collaborate and support each other. From events we've hosted to carrying a variety of female-owned lines like Truckee Love and WAKANRegalia (Are you a girl boss out there? Send us your stuff!) it is so critical to lift each other up to achieve our visions. 

Truckee Love workshop
Larissa Martinez, Tahoe U team member and owner of Truckee Love in her workshop

As business owners it is also our duty within a community to give back and shed light on causes with our platform and resources. Today's movement isn't just about awareness, it is about action. One of the causes that is near and dear to our hearts is the Tahoe Safe Alliance

Tahoe SAFE Alliance is a community-based organization providing direct services to victims of intimate partner/domestic violence, sexual violence, and child abuse.

In addition to our ongoing support of this organization, we will be donating all the proceeds of our Zoltar machine and clothing as the winter approaches. We ask you to join the cause by donating today in honor of International Day of the Girl. 

But don't stop there. If there is a cause that inspires you or a dream you've been putting off, take a step today to get there. Do you have skills or resources to help lift the women in your life, or make dreams achievable for young girls in your community? Share them! Our girls need role models and voices speaking on their behalf. We are proud to join the cause to raise the next generation of leaders. 

 Alana and Megan share laughs and vino at one of our Women's Mixers

"I love to see a young girl go out and grab the world by the lapels. Life's a bitch. You've got to go out and kick ass."

Maya Angelou

If you have a cause to help foster a bright future for our girls, a product line that aligns with our vision you'd like to see in our store, or ideas on collaborations to network and build up our community, please email us at

From my Tahoe University family to yours, happy International Day of the Girl!

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